The Impact of Authoritative Links, Mentions, and Shares on Rankings

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This article goes into real depth on what it takes to rank well in Google. Unusually the author has a lot of actual data to back up his points. The beginning of the article talks about ranking highly with a new article without any links or very few. The key is that by getting influential people to share your content, you can get about a week at the top of Google which should be enough time for the content to start attracting links of its own.

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