It can be confusing when you have a new website and you want to start link building. There is a lot of conflicting advice out there about what type of links you should get and how fast you should get them.
Before we get started and get into the different types of links, I want to make sure that you are using 2 very useful and free tools. Google webmaster tools and Analytics. They are virtually impossible to beat for the price and give you important information about your links and keywords. More importantly, they keep you up to data about how Google views your site.
Now, lets talk about links…
These used to be the first thing you did when you had a new website. Unfortunately, they have been spammed and abused so much that most of them provide no value now and there is even rumours of Google de-indexing large numbers of them.
It may still be worth getting a link from a high quality directory like BOTW, but don’t spend much time on this type of link.
These are a mixed bag. Theoretically, these should be great as they are a big endorsement from the webmaster of the site. In reality though, they have been twisted, abused and spammed to death.
I would still say that you need to take it on a case by case basis. For example, if a site has a handful of great sites that are totally relevant in is blogroll, you may want to get in their. If however, they have 50 sites to junk sites; run a mile.
These fall into the category of site wide links, so see that section for more info.
Site wide links
On first glance, these look amazing! Instead of getting 1 link, on a 50 page site, you get 50 links. Awesome! Well, not exactly. Google understands what is going on and only counts them as 1 link. Think of it as each site only being able to give 1 site 1 vote.
I don’t think there is anything inherently wrong with them, they just aren’t as good as they seem and they clutter up your link profile.
These are one of the most used link types by black hatters. Tools like Scrape box can generate thousands of junk comments and links totally on autopilot and they used to be quite effective but aren’t now.
Again, there should be no problem if you are posting genuine comments that add value, but you are relying on Google being able to separate your genuine comment from all of the junk. that’s a risk that I am not that keen on taking.
Social Media Profile Links
Generally ‘nofollow’ but a great way to start your link building anyway. This is where you put a link in yout profile on Twitter or Facebook etc. Linking froma quality profile isn’t going to hurt and might get you traffic from the social site.
The kind of links that you get without asking when you are putting out top quality content and showing it to people. These are probably the best kind of links that you can get.
You can increase the chances of getting these by networking.
Guest Post Links
These are a close second to editorial links. Basically, you either write a great post and ask a webmaster to post it to their site or you ask a webmaster what they want and write it for them. You are getting your name out and adding value to a site. this also increases your networking range if you maintain the relationship.
Oftentimes, older sites may have links pages or resources pages and it can be worth asking the webmaster of these sites for a link. (If your site is a good match)
Leading on from that, you can ask anyone for a link. Just coming out of the blue with that request is going to get you turned down a lot but its only an email!
Legitimate Business Links
Industry directories, local business listing, chamber of commerce etc. can all be great links.
Google Places, Yahoo Local, Bing business. these can bring in traffic and increase your exposure.
If you are doing this for reasons other than SEO, then there is nothing wrong with it. From the point of view of SEO though, they don’t carry much power.
I think you can probably gather from my descriptions, which links I think you should aim for.
Business listings, local links, resource links, social media profile links, guest post links, and begged-for links. Then go get your BOTW link and go back to the start.
Consistency is the key for most sites, that and focusing on putting out great content.