Companies in “Boring” Niches Creating Great Content

If you are going to be online, and you need to produce content. it is as simple as that. One of the big problems that many non info based businesses online raise is that their topic is boring or that there is nothing to write about. This is almost always wrong. Take a look at how these businesses are tackling the problem creatively.

Anatomy of a Successful PPC Ad

What are the factors that determine a PPC ads success or failure? What factors should you work on to improve your ads effectiveness? This article focuses on the fundamentals, not things like keyword selection or improving quality score, but the factors that make a really good ad that makes people buy or click.

21 SEO Leaders Share Their Best SEO Career Advice

Wouldn’t it be great if you could get 21 of the best SEO professionals in the world together and find out what they think is most important to your success with SEO. Well wish no more! By this article has some gems!

The Impact of Authoritative Links, Mentions, and Shares on Rankings

This article goes into real depth on what it takes to rank well in Google. Unusually the author has a lot of actual data to back up his points. The beginning of the article talks about ranking highly with a new article without any links or very few. The key is that by getting influential people to share your content, you can get about a week at the top of Google which should be enough time for the content to start attracting links of its own.